This topic spills buckets and buckets of online ink. But it provides an excellent place for writers to communicate important needs to their unique audiences. Let’s face it, the average indie writer starts with a base of family and friends. Of course that is okay. The fact that anyone buys a book at all is a major accomplishment considering the near infinite choices of reading material on the web. If you want your burgeoning writer buddies find a wider group, there are some very important things you can do to provide a wider megaphone.
- Write a review
I can’t state this enough. Even BAD reviews are good because it provides evidence that people have purchased and read the book. Reviews on amazon or any other online retail space lend an important legitimacy to a work. It is a grand compliment to take time out of a busy day to sit and respond to writing. As you consider writing a review, don’t include personal information or discussion of your relationship with the author. The appearance that a reader came to the book blind lends even more credence to the book’s value outside of the friend/family connections, and make it’s that much more enticing.
- Discuss the book with friends, especially those who may have interest in the topic
Readers have more power than ever to influence the market. Each one of you is a walking ad agency that can influence the decisions of others. So many people have already made great use of this with Social Media like instagram and facebook, but even casual conversations are a great place to bring up a friend’s work. Every sale is cherished, and the likelihood of that new reader sharing the book with others is worth more than its weight in gold. Think about who in your friend circle may enjoy the book or has a vested interest in the topic it discusses.
- Bring up the work to book clubs, request at libraries and local bookstores
These can be tricky as you certainly don’t want to make yourself into a nuisance. Book clubs, library requests and local bookstores are chance to give your indie writer buddies a huge boost in sales. Taking time to make one simple suggestion or request won’t take up too much of your time and certainly don’t feel bad if the suggestion doesn’t result in a sale. Think instead that your discussion has spread word of the writing. Hopefully another will follow up on this request and organizations will soon take notice.
- Create a post on social media and tag anyone who may be interested
This is another item to put into the “nuisance” category. But one quick post on social media has so much potential. If the author has a website consider posting a link with a few comments about their work. Consider friends who do not live in the author’s area as a way to spread their audience geographically. Post a favorite quote, or even a short review. One post is certainly enough. No author wants to be treated like Amway or a MLM marketing scam. Sincere, concise posts take an author farther than most people realize.
At the end of the day, being a reader is more than enough, as being read is the single greatest gift we can give to our burgeoning authors! These suggestions are just a way to go the extra mile in a world where viral marketing is beast so few will ever tame.
Thanks for reading!